As journalism turns away from the printed page and more towards the digital landscape of web-based platforms it is important for journalists to discover their place in this technological universe. Journalist, will in essence, need to become more versatile in their technical skill set while at the same time committing themselves to a specific niche or topic from which to speak from.
One way journalists can accomplish this is by seeking their audience on-line and actively perusing this readership and embracing new techniques in order to locate people that are willing to read what the journalist is passionate about writing. The journalist of today will need an increase ability in the social media platform in order to achieve his/her goal.
Newer, New Journalism
By using social media sites and proactively searching for readers and communities involved in the authors niche will increase the scope and breadth of the newer, new journalist to his/her community. It seems that the notion in today’s press is that the readers will seek out the journalist, but with the infinite sea of information on the Web this theory will eventually be discredited.
The Mashable list has touched on some very important themes but it seemed to overlook the idea of niche journalism slightly. The future of journalism is almost certain to head into a renaissance of niche journalism. As blogs become more popular and credible in the eyes of the reader it’s imperative for journalists to embrace what they know and become experts on their particular genre.
Through the refining and specificity of their content, and the proactive use of social media and networking skills journalist will be able to carve out a domain for their voice while drawing more readers to them through